Ever seen any images on an apparel or fashion design site where a dress is displayed which looks like its on a mannequin but the mannequin is not visible? I’m sure all of us did as this is the common trend in the fashion design or apparel industry to use such form of photography. This special field of photography is called invisible mannequin photography or creating ghost mannequin effects. Process is somewhat complex but easily attainable with the help of photo retouching services companies who are skilled creating such ghost mannequin effects.
So the question is why remove the mannequin and create an illusion to show that the apparel product is on a mannequin. It is actually to make the image look more attractive. Also to give the potential buyers an opportunity to see the entire item which otherwise would not be possible with the dress being on the mannequin.
Apparel industry came a long way, as did the photo editing services companies. While clothing companies are coming up with innovative ideas on how to promote and display their products in an unique yet attractive way, photo retouching services companies are walking the same line by meeting those demands. Creating ghost mannequin effects or invisible mannequin photography is one of the prime examples.
Some clothing companies who only need a few of this invisible mannequin photography edited in photoshop attempt to do it on their own with their own in-house photoshop staff or on their own if they know photoshop. But the bigger companies who needs hundreds or thousands of these invisible mannequin photography editing done on a regular basis often find it cost efficient to outsource the work to an offshore photo editing service company.
Another reason to outsource this invisible mannequin photography work to outside company is to make sure the clothing companies have a scalable solution. An established photo editing services company has good number of workers who are capable of producing thousands of images on a daily basis so they are staffed to accommodate such scalability. It is also cost efficient to outsource rather than doing it on your own.